This SYSPRO ERP case study outlines a specific scenario where Walsmann Lighting was able to solve a long-standing problem – that of keeping field sales personnel abreast of changes in customer status.
Waldmann Lighting , A Company with Visionary Products and Philosophy - “Waldmann Lighting is a privately held corporation with over 950 employees worldwide and annual sales exceeding $130 million. The family-owned corporation “saw the light of day” 60 years ago in Schwenningen, Germany, where it is still headquartered. The company maintains subsidiaries in France, Switzerland, Austria, Italy, Singapore and the U.S.”
“We wanted to match the quality of our products with quality customer service. We felt a new ERP solution would enable us to elevate customer service based, in part, on an ability to provide the highest levels of technical support and quote and keep promised delivery dates.”
- Jan Schaefer
Co-President, Waldmann Lighting
Waldmann Lighting is truly a company with vision. Not only does it produce quality lighting products imparting better vision, but it is also a company with a visionary philosophy. Waldmann, which is ISO 9001 certified, boasts several lines of superior task lighting products specially designed to reduce glare and eye fatigue and which carry a long-term warranty.
Waldmann Lighting also realizes that competitive superiority depends upon coupling quality products with exceptional customer service. In fact, it was the latter which prompted Waldmann’s U.S. unit to search for an ERP software solution in 1998. Says Jan Schaefer, Co-President of Waldmann’s U.S. entity, “We wanted to match the quality of our products with quality customer service. We felt a new ERP solution would enable us to elevate customer service based, in part, on an ability to provide the highest levels of technical support and quote and keep promised delivery dates.”
Waldman uses several channels of distribution, depending on the products and associated markets. These various distribution layers require the maintenance of highly detailed records. Waldmann sells its machine tool, magnification, and medical task lights through distributors that specialize in either the metalworking machine, electronics or medical markets. In addition, the company works directly with OEM customers, such as machine tool builders, workstation manufacturers, and lab furniture builders. Waldmann sells its office task lights through North American contract furniture dealers. The company’s Derungs Division has the responsibility for manufacturing and marketing task lighting and magnifiers for physicians, hospital rooms, minor surgery, dental and ophthalmic exams, veterinary applications, cosmetology, and general laboratory use. In addition, Waldmann offers durable lighting arms, which it sells primarily on an OEM basis.
Schaefer hired a consultant to determine the best software fit. After an extensive search the choice was SYSPRO, an enterprise business software solution from SYSPRO USA. One of the factors prompting the choice was the proximity and technical knowledge of SYSPRO Value Added Reseller. In fact, notes Schaefer, the releller not only facilitated the implementation of the SYSPRO solution, but also assisted in automating and coordinating various business processes to leverage the full advantages of the new software. Waldmann is able to maintain lower inventory levels while sustaining high levels of customer service through timely deliveries.”
Because SYSPRO is a modular system, BTP assisted Waldmann in selecting those modules fundamental to Waldmann’s objectives. BTP suggested the addition of SYSPRO ODBC to extend the functionality of the system and solve a long-standing problem – that of keeping field sales personnel abreast of changes in customer status. ODBC allows third party programs to access the SYSPRO database on a read and/or write basis. Today, BTP uses a combination of Crystal Reports and Microsoft Access for an automated system that forwards updated reports to the field via email on a daily and monthly basis. The reports, consisting of copies of invoices, credit reports, sales details and monthly recaps, alerts the sales force to the current status of customers. Prior to the automated process, invoices and credit reports had to be physically copied, a time consuming and often neglected process. By automating the process, sales personnel get timely customer information, and Waldmann customer service representatives, freed from answering sales force inquiries, can devote more time to taking care of customers.
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